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FanSaves in the News

May 25, 2022


Shannon Ferguson, Co-Founder & CEO of FanSaves, has been named a 2022 Forty Under 40 in Canada's National Capital region, an honour reserved for rising business stars in the Ottawa area.


September 15, 2021

Shannon Ferguson is no stranger to male dominated spaces. She grew up playing competitive hockey, starting out in a  boys league and her career progressed into the sports industry, which is male dominated as well.

August 19, 2020

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SheBoot is a bootcamp whose goal is to empower and boost the morale of women from a wide variety of backgrounds and cultures, while inspiring them to be proud and confident in themselves and their work.

August 5, 2020

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Capital Angel Network, a group of angel investors in the Ottawa-Gatineau Region, and Invest Ottawa, lead economic development agency for knowledge-based industries in Canada’s Capital, today announced the first cohort of 10 women founders for SheBoot, including FanSaves.

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October 3, 2021

In 2017, Shannon Ferguson and her
life partner Kris McCarthy were working
for two minor professional hockey
clubs. They both managed marketing
and sales, selling rewards and corporate
ads to business owners.

Summer 2020


North American SportsTech Report 2020 (Pg 22)

Quickly following the widely read European SportsTech Report 2020, SportsTechX is back with the latest edition of the North American SportsTech Report. FanSaves is featured on page 22.

September 3, 2021

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“It would be hard to miss all of the sponsor logos around the field … my question for you is which ones will you remember when you go home, better yet, how will you engage with any of them once you’ve left?” co-founder Shannon Ferguson said.

September 2, 2021

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The Tampa Bay Wave closed Q3 by featuring 15 must-know companies from its latest TechDiversity cohort. The TechDiversity cohort features companies that are 51% owned, controlled and operated by a woman, minority, veteran, disabled or LGBTQ person.

August 20, 2021


An Ottawa startup whose “digital coupon book” is shaking up the world of online sports marketing is on the verge of breaking into the big leagues as it ramps up talks with franchises in the NHL, NFL and Major League Baseball.

Summer 2020

Sports Tech World Series

The Sports Tech Annual is an industry publication that brings together the most comprehensive and complete directory of companies in the global sports tech landscape. FanSaves is featured on page 40.

May 22, 2020


FUTRSPRT sat down with FanSaves Co-Founder and COO Kris McCarthy to learn about how the company is altering the landscape of sports sponsorships via sportstech. FanSaves’ technology allows sponsors of sports teams and organizations to further the relationship with fans by having a bigger presence.

September, 2019

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With their prowess in sports, marketing and sponsorship, Shannon Ferguson and Kris McCarthy never thought they’d have problems getting businesses to sponsor the minor professional hockey teams they managed.

July 13, 2021

Toronto 6ix

Woman Led Sports-Tech Startup, FanSaves, Partners with the NWHL’s Toronto 6ix

Eastern Ontario sports tech startup, FanSaves, already has more than 525 businesses and 40 sports teams and organizations across North America using its digital couponing platform and now they have partnered with the NWHL’s Toronto 6ix.

August 16, 2019

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FanSaves, a SaaS company that helps organizations increase engagement among their fanbase, has won the second annual RC100 competition, receiving a $100,000 seed investment from the RCCFDC.

June 18, 2021

Tampa Bay Inno

The Tampa Bay Wave has always offered its services to startups beyond the Sunshine State, and its newest crop of companies shows the program is getting national attention.

June 15, 2021

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Tampa Bay Wave (Wave) is proud to announce the 2021 TechDiversity Accelerator program cohort consisting of 15 incredible high-growth tech startups from across the United States and abroad.

April 1, 2021


The much-awaited HYPE Sports Innovation Global Virtual Accelerator (GVA) 2.0 DRAFT Startup Selection LIVE sessions, took off with 52 top Sports Brands, Clubs, Leagues, Federations and Broadcasters,

December 23, 2020


The Reading Royals recently joined the emerging tech startup FanSaves, a platform that gives fans discounts and deals from sponsors of their favorite teams. 

August 15, 2019


After more than a year on the “pitch circuit,” the founders behind local sports marketing app FanSaves have seen their hard work pay off with a $100,000 win at the RC100 competition.

June 6, 2019


An Ottawa-made tech solution bringing analytics to the age-old sports marketing industry is gaining momentum, scoring big pitchfest wins en route to a shot at an international championship.

April 16, 2019

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FanSaves will represent Canada in Berlin, Germany this June at the Global Get in the Ring pitch competition, among 150 other selected start-ups from across the world.

November 30, 2018

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A local start-up company came out on top at the first public Pitch It campaign offered by the Cornwall Innovative Centre and Carleton Unversity’s Lead To Win program.

October 16, 2020


Inaugural SheBoot program for female entrepreneurs culminates with final pitch for $200K in prize money.

August 20, 2020


The Reading Royals recently joined the emerging tech startup FanSaves, a platform that gives fans discounts and deals from sponsors of their favorite teams. 

March 23, 2018

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The new FanSaves app is giving Cornwall visitors and residents a new reason to explore the community – and to save at the same time.

February 23, 2018

The Cornwall Seeker

FanSaves is a free marketplace app that offers fans of professional sports teams great deals and discounts from sponsors of their favourite teams.


Founders in the News
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June 2021

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There’s been a lot of talk concerning women
raising capital recently and what that overall
landscape looks like. Many venture capital
funds and angel groups are waking up to the fact
that while women-led companies are not rare,
the capital invested in them sure is.

June 24, 2021

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Shannon Ferguson will have her voice heard. 

When she began playing hockey as a child, she was one of just two girls on her team — a theme that followed into her professional career in sports marketing. 

January 13, 2021

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Shannon Ferguson, the co-founder and CEO of FanSaves, a local startup that helps sports teams and organizations, is one of 260 fellows from 37 countries in the Western hemisphere, selected for the 2021 Young Leaders of the Americas Program.

Summer 2019

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Alumnus Kris McCarthy ’14, who studied business administration at SUNY Potsdam, has always had a commitment to hockey and an entrepreneurial spirit. Now he is combining both with the launch of his new app, FanSaves.

January 2019

The Cornwall Seeker

It has been a busy year for the startup founders who have been travelling everywhere, competing in many “Dragons Den” type events and racking up honour after honour while representing Cornwall, Ontario.