Fast-growing tech startup, FanSaves, is making its mark in the sports industry, recently securing league-wide partnerships with three North American hockey leagues: The American Hockey League (AHL), the ECHL, and the United States Hockey League (USHL).
These partnerships will give fans across the three leagues access to all the best deals from team sponsors through the FanSaves digital couponing platform.
The partnerships include multiple mutually beneficial offerings and is a win for everyone involved. FanSaves has been named the “Official Digital Couponing Platform of the ECHL” and will be the presenting partner of the “FanSaves AHL Save of the Month” on social media. The USHL and ECHL will present a “FanSaves Save of the Week” as well.
Along with these features, the league partnerships include exclusive access and meetings with teams in the each of the leagues, as well as the opportunity to present at upcoming league meetings.
“FanSaves provides an exciting platform for AHL teams to deliver terrific offers to their fans,” said Christos Nikolis, AHL Executive Vice President, Business. “We look forward to having FanSaves participate in our Team Business Meetings in June and share their product and success stories with all AHL teams.”
Added ECHL Commissioner, Ryan Crelin, “This new partnership with FanSaves will give our teams the ability to provide outstanding value to both their fans and corporate partners, offering special deals and discounts to ECHL fans from those businesses and partners who support their local team and community”.
Both the AHL and ECHL partnerships are one-year deals while the USHL partnership is inked in for three years.
Said USHL President and Commissioner, Bill Robertson “We’re excited to have FanSaves partner with the USHL and help us drive engagement between our Club sponsors and fans”.
Robertson also explained “FanSaves has a proven track record of assisting many professional sports leagues and organizations and we believe they will help drive additional revenue and opportunities with our Member Clubs”.
FanSaves is a digital couponing platform that offers fans discounts and deals from sponsors of their favorite teams. They are currently working with more than 45 organizations and teams across North America, offering deals from over 650 brands and businesses.
"We are extremely happy to announce official partnerships with these three powerhouse leagues" said FanSaves Co-Founder and CEO Shannon Ferguson. "As the world adjusts to post-pandemic life, teams need a cohesive, digital and trackable platform to help engage fans and season ticket holders with deals from their corporate partners. That's where we come in and we're excited to help teams in the AHL, ECHL and USHL bring their sponsorship into the digital age”.
While a large part of the company’s current focus is growing in the sports vertical, they have also expanded into Membership Organizations (Tourism, Chambers of Commerce, BIAs), Universities & Colleges, Events, and Media & Influencers creating the first couponing network; Connecting fans, organizations, and sponsors.
The FanSaves mantra is that “Everyone is a fan of something and now you can save money just for being a fan”.
More about FanSaves
FanSaves is a digital couponing platform that offers fans discounts and deals from the sponsors of their favorite teams. Established in 2017, FanSaves helps organizations increase their digital sponsorship inventory while activating and engaging fans with team partners and tracking customer analytics. Fans can sign up for a free account, follow the organizations they love and receive exclusive offers from affiliated brands of those entities.
More about the AHL
The American Hockey League is a professional ice hockey league based in the United States and Canada that serves as the primary developmental league for the National Hockey League. Since the 2010–11 season, every team in the league has an affiliation agreement with one NHL team.
More about the ECHL
Began in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 27 teams in 20 states and two Canadian provinces for its 34th season in 2021-22. There have been 720 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 22 who have made their NHL debuts in the 2021-22 season. The ECHL has affiliations with 27 of the 32 NHL teams in 2021-22, marking the 25th consecutive season that the league has affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com as well as on Twitter and Facebook.
More about the USHL
The 2021-22 season is the USHL’s 20th season as the nation’s only Tier I junior hockey league. The USHL had 50 players selected at the 2021 NHL Draft, marking the fourth-straight season with 50-or-more USHL players selected in the Draft. More than 800 league alumni are currently on NCAA Division I rosters, further establishing the USHL as the world’s foremost producer of junior hockey talent.