June 15, 2023
This renewed collaboration between the ECHL and FanSaves signifies the continuation of a successful alliance that is helping to revolutionize fan engagement and sponsorships within the league.
The first year of this partnership was successful with teams in the league using FanSaves to engage fans with their sponsors through discounts and deals. The Fort Wayne Komets were a standout partner last season, offering more than 50 deals to their fans from over 30 partners, including merchandise deals from their own team store. Their team store deals facilitated more than $25,000 in sales while also tracking important analytics about their fans.
“Continuing the ECHL/FanSaves relationship furthers our commitment to community and our local partnerships, as the platform allows our teams, fans, and corporate partners to come together and benefit from the synergies and value offered in each of our markets,” said ECHL Commissioner Ryan Crelin.
“The ECHL is incredibly innovative and they have been wonderful to work with,” said FanSaves Co-Founder & CEO, Shannon Ferguson. “We’re looking forward to partnering with even more of their teams for this upcoming season and growing our footprint across the league as we continue to help not only increase sponsorship revenue and season ticket sales but also to track important fan data and analytics”
About the ECHL
Formed in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 28 teams in 20 states and two Canadian provinces for its 35th season in 2022-23. There have been 740 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 13 who have made their NHL debut in the 2022-23 season. The ECHL has affiliations with 28 of the 32 NHL teams in 2022-23, marking the 26th consecutive season that the league has affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com as well as on Twitter and Facebook.
FanSaves is a digital couponing platform that offers fans discounts and deals from the sponsors of their favorite teams. Since 2017 FanSaves has worked with professional sports teams to increase their digital sponsorship inventory and fan engagement. FanSaves is also an official partner of the USHL, AHL and is partnered with teams across North America in addition to the over 600 brands currently offering deals on the platform.
See the full press release here.